Photographer Viviane Sassen has created a campaign for Wieden+Kennedy Tokyo to launch a new skincare line from Japanese cosmetic company Shiseido named Waso.
The campaign targets Waso’s young millennial audience of “digital natives”, and is produced for use of mobile digital platforms.
It stars Jenny Choi, Amalie Rose, Elliott Jay Brown, Torraine Futurum and Lotte Van Nort.
From W+K Tokyo, Tota Hasegawa was the campaign’s executive creative director, with Azsa West as creative director, and Sara Phillips and Rebecca Pottinger as art director and copywriter respectively.
Shiseido comments that “the Waso campaign places the new faces in the Japanese wilderness, creating strong images that represent the beautiful force and power of a generation. The contrast of dramatic backdrops with the group of diverse, confident and youthful faces creates a striking and simple portrait that is uniquely Waso”.
Waso is available in “some Asian countries” and online in the US. The line will be made available in further territories through 2017 and into 2018.
Filmmaker Julian Klincewicz has created behind the scenes films to accompany the campaign, which will be released in September.
- Mikey Please takes us behind the scenes, and the backlash, of the Bake Off trailer
- From New York to Springfield, it's Best of the Web
- Taschen releases two volumes of National Geographic’s best photographs from the past 125 years
- Simon Landrein takes Dan Croll down the rabbit hole in his animated video for Tokyo
- Thomas Duffield on photographing his dad’s hidden heroin addiction
- Parker Day's lurid colours and grotesque characters elevate identity and fantasy (NSFW)
- Hate the iPhone X notch? There’s an app for that
- Lisa Simpson’s bookshelf: from the curator of Instagram’s Simpsons Library
- Biplab Hazra’s photo of elephants being attacked by mob wins Sanctuary prize
- Michael Bierut: 13 ways of looking at a typeface
- Uncle Ginger uses hypnotic shapes to animate the facts and feelings of bipolar disorder
- Michel Gondry’s John Lewis Christmas advert – Moz the Monster – is unveiled