Vogue Polska launches today (14 February), making it the 23rd global version of the renowned fashion magazine. The new venture has been set up in partnership with Condé Nast and the Polish media enterprise, Visteria. The first issue will have a print run of 160,000, alongside its new digital supplement, Vogue.pl.
Juergen Teller has shot Polish supermodels Anja Rubik and Malgosia Bela in front of Warsaw’s Communist-era Palace of Culture and Science for the March issue’s cover. The image is notably different from other renditions of Vogue as the new magazine abandons the conventional front page close-up shots and discards subheadings and cover lines. Juergen Teller has also carried out a photography feature of famous Polish creative, artistic and political personalities that have been influential in shaping cultural understandings of Poland.
The new editor-in-chief, Filip Niedenthall, has stated that the magazine’s content is celebratory of everything local: “The first issue is going to be very Polish in character, full of Polish symbols, both modern and historical ones.” The establishment of Vogue Polska is a marker of Poland’s ever-growing design scene and luxury goods market, which the The Financial Times reported is estimated at £3.5 billion.