How do you stand out as a brand in a world where distraction rules all? Well, if you’re file transfer giants WeTransfer, you try and persuade users to…um….stop using your service. Yep, you did read that right.
The Amsterdam-based platform has just launched a new initiative which aims to get people off the internet and back into the hustle and bustle of that we quaintly still – just about, anyway — think of as ‘the real world’.
To make their message clear – that message basically being “the more time you spend clicking around the internet, amassing unread tabs like a cactus amasses pricks, the less time you’ll probably spend actually getting on with the creative things you need to be doing,” – they’ve launched a new digital platform and an attendant ad campaign, Please Leave.“When you’re in here,” the new Stink Studios-assisted ad says, “you’re not out there.” When you’re in here, the deep bottomless here of the internet, that is, all you’re doing – so WeTransfers says, anyway – is “inhaling content,” and “exhaling time.”
Now, obviously, they don’t want you to spend all your time out there sniffing flowers and frolicking in babbling brooks and getting weepy-eyed over sunsets; at some point you’ll have to return to your digital reality, where you can covert all that lovely outdoorsy energy into easily shareable and transferable creativity.
Users, safe in the reassuringly warm glow of their laptop, can then utilise WeTransfer’s array of tools to get the most out of your time – “So you can bring ideas to life. And then get back to yours,” as they put it.
- Josephin Ritschel presents architecture and its surroundings as a stage for storytelling
- Gender, sexuality and male identity as seen through the lens of Jorge Perez Ortiz
- Gab Bois transforms things we’ve seen a thousand times into something spectacular
- Aysha Tengiz on her joyous, colourful and slightly depressing illustrated scenes
- Satellite photography, drawing tools and interactive logotypes feature in Double Click September
- Lego reveals first brand campaign in 30 years, Rebuild the World
- “All you see is lazy photography everywhere”: Martin Parr discusses his career, Brexit and obsession
- The work of Xiangyu Liu is weird and fantastically unpredictable (some NSFW)
- Caterina Bianchini Studio designs a dog-themed identity for a conveyer belt cheese restaurant
- Ikea invites people to “try on” Virgil Abloh furniture collection at LFW
- Hans Findling on his experimental and multidisciplinary approach to design
- Introducing the It’s Nice That Graduates of 2019!