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Wieden+Kennedy Portland release their Legendary Man campaign for Old Spice

Advertising agency Wieden+Kennedy has released their new campaign for Old Spice, seeing their latest character, Legendary Man, surviving a fireball rocket car explosion and playing tennis on the back of a sunglasses-clad whale.

Promoting Old Spice’s Hardest Working Collection, Wieden+Kennedy’s Legendary Protection for Legendary Men campaign features the brand’s signature theatrics and over-acting.

This is Wieden+Kennedy’s follow up work to their previous globally successful campaigns for Old Spice featuring actors Terry Crews and Isaiah Mustafa.


Wieden+Kennedy: Old Spice | Rocket Car (still)