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Working Not Working charts the top 50 companies creatives want to work for


Illustration by WNW member Shawna X

Working Not Working (WNW) has announced its fourth annual chart of the top companies creatives would kill to work for. Based on the results of a survey conducted with the platform’s bank of freelance creatives, the list comprises 50 companies voted for based on culture and output.

On the list are 20 companies that have featured on the list every time. These are 72andSunny, Airbnb, Apple, Barton F. Graf, BBDO, Buck, Disney, Droga5, Google, IDEO, Mother, NASA, Nike, Patagonia, Pentagram, Pixar, Sagmeister & Walsh, SpaceX, Tesla, and Wieden+Kennedy.

Joining the list for the first time are Amazon, Chandelier Creative, Collins, Everlane, Instagram, Mailchimp, MediaMonks, and Oddfellows. You can see the full list of companies in the collection of logos below.

The survey also asked creatives questions about their approach to work, such as “When considering a job which factor is most important to you?” – with “creative opportunity” the leading factor by a huge majority, and other factors such as the team and company mission also important.

When asked what would make them leave a job, “boring/unchallenging work” and “bad chemistry with coworkers/managers” were largely the most common reasons.

This year WNW asked respondents what they see changing most in their respective industries, and creatives cited concerns such as decreased salaries, diminishing life and work balance, and perception about ageing. Other worries included “hires based primarily on social following”, “data having a greater role in briefs”, and “the unstoppable takeover of memes into the design industry”.