The results of The World’s Favourite Colour, a major global survey by paper makers G . F Smith and has revealed the winner as Marrs Green – a rich teal hue. The paper company received 30,000 submissions from over 100 countries via an online poll, where people could choose and name their colour.
Annie Marrs, a fine arts graduate and cultural producer at Leisure and Culture Dundee, won the competition by popular consensus, and will have her colour added to G . F Smith’s Colorplan paper range. Annie says her colour choice was inspired by the River Tay, and the blue, grey and green tones that can be seen on its surface. She will be invited to see the colour being made into a bespoke paper at the mill in the Lake District.
The survey, which opened in January 2017, was supported by Hull City of Culture 2017 and design agency Made Thought, which has designed installations for the brand’s Paper City exhibition, currently on display in Hull until 9 July. This now includes a pop-up shop selling items in Marrs Green, including a Tokyo Bike, Anglepoise lamp, furniture, clothing and stationery.
According to G . F Smith the survey will also use the data from the survey to help tailor its papers’ colours to certain demographics based on gender, geography and age. The project’s campaign enlisted design heavyweights such as Max Lamb, Bethan Laura Wood, Richard Woods, Camille Walala, Sam Bompas and Harry Parr and Mulberry creative director Johnny Coca, who each selected their own favourite colour, and some of whom also have installations Paper City.