Fontsmith: Local Characters

In 2018, It’s Nice That commissioned three creatives to explore the broader possibilities of type, in partnership with Fontsmith. The result is Local Characters, a series of posters and typefaces to showcase the effective use of Brandfont, a service that enables brands to create exclusively licensed typefaces. The first of the four articles sees Graphic Designer and Art Director of the Strelka Institute Anna Kulachek use Fontsmith’s FS Dillon typeface to depict her hometown of Moscow.

Find out more about Brandfont here and explore Fontsmith’s wealth of unique and memorable typefaces on their website.

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