Website-creation tool Squarespace asked us to help them connect with our online audience and establish itself as a brand aligned with online portfolios.
We created a four-part series of articles which each looked at a different aspect of what makes a successful online presence for an artist or designer. These ran weekly over the course of a month and focussed on getting the basics right, documenting creative work, copywriting and getting yourself out to a wider audience. The articles combined our insights with the thoughts of respected industry experts including agents, publishers, art directors and advertising executives.
You can see all of the content we created below.
Here at It’s Nice That we spend a lot of time looking at creatives’ websites, and over the years we’ve learned an awful lot about what we think works particularly well when it comes to presenting yourself and your work online.
Throughout this month we’re examining what works and what doesn’t when it comes to creatives’ portfolio sites. In a series of four articles presented in conjunction with website-building platform Squarespace, we’ll look at a range of relevant concerns whether you’re designing your first ever site or looking to upgrade your current online presence.
All this month we’re partnering with popular website-building tool Squarespace to look at creative portfolio sites and sharing some hints and tips about how to make the most of your online presence. The first two articles dealt with the basics, and explored documenting your work, and this week we’re turning our attention to copywriting.
Over the past weeks we’ve partnered with super simple website building tool Squarespace to explore what we think makes a great online portfolio. So far the pieces have been inward looking, in terms of what can you do to make your site as powerful and impressive a creative showcase as possible – looking at the basics, how to document your work and some tips on copywriting.