It’s Nice That has partnered with Timex to design a new watch that updates a military classic with a positive, contemporary twist.
Founded in 2007, It’s Nice That provides its readers with the best news, work and features across the creative industry, delivered with an optimistic and celebratory tone. This watch design is no different, providing the wearer with a ‘Nice Time Guaranteed’, every second of the day.
The Timex x It’s Nice That watch is available in the UK here and in the US here. The watch is also available at a range of selected retailers worldwide including; END. Clothing, Goodhood Store and BEAMS Japan.
There are multiple reasons why people may visit It’s Nice That. Maybe to catch up on the creative industries, to research into new illustrators, photographers or graphic designers, or maybe just to procrastinate while they’re at work. Whatever the reason, we hope our readers enjoy themselves and are guaranteed a nice, positive time. So when we were asked to design a watch in collaboration with Timex, encapsulating this feeling in a time-based way was our main concern.
Earlier this week we introduced the It’s Nice That watch created in partnership with Timex. The final product considers the tone, values and historical context of the watch makers and ourselves, in a typographically-led design which sports a positive pledge for the wearer: Nice Time Guaranteed.