Shades of Intelligence

Shades of Intelligence is a new series developed by It’s Nice That’s Insights department investigating artificial intelligence and the creative industry.

Started in September 2023 with an AI-focussed audience survey, the subsequent series shares the thoughts and opinions of our respondents considering creativity in the digital landscape. To offer further context into how AI tools are being implemented, the series looks at the lifecycle of a creative project, providing use cases and interviews by individuals currently using this technology.

To uncover visual trends and insights from within the global creative community through our Insights department, get in touch here. The identity for this series is created by designer Suzy Chan.

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