Branding

All 1210 articles

Skin cells inspire Elmwood’s rebrand of historic skincare brand E45

Primark (very lightly) rebrands with tweaked logo and graphic portals

Regrets Only’s colourful patchwork identity for Potluck reflects the ethos of small-batch cooking

The Asda rebrand features fruit stickers and an unexpected approach to typography

P.F. Flyers plants its feet back on nostalgic ground with new brand identity

Hassan Rahim, Karlotta Freier, Poupay, Mythology: Tickets now available for June’s Nicer Tuesdays in New York!

Drift off in the Up house or learn combat in the X-Mansion with Airbnb Icons

The Skittles brand refresh is a “nonsensical” nod to the sweet’s nostalgic and absurdist qualities

Athletics builds a bold brand for 15-year-old motorsports star, Alba Larsen

The Museum of West African Art (MOWAA) gets a rebrand that amplifies the region’s heritage and contemporary art

The View From Mumbai: Indian packaging design fusing heritage and contemporary culture

Studio Leichtfried’s thoughtful identities marry digital systems with analogue experiences

The Boring Phone from Heineken x Bodega taps into Y2K trends and the ‘dumb phone’ market

Tired of messy workflows and moving deadlines? Here’s a field guide on how to avoid creative chaos

PAC, the performing arts centre at ground zero, debuts its branding

Jesús López rebrands a boutique Mexican hotel to reflect its local history and landscape

Inside the identity for cancer-treatment friendly cosmetics brand, Moksi

The View From Tokyo: embracing imperfection and humour with heta-uma

Identity for Talbott & Arding emphasises the gourmet in graphic design

“Would you carry this?”: GoldBug rebrands to beat young parent tote test