Go Around Twice If You're Happy

7 November 2007

This is ace, written and directed by Vincent Fichard and Matthew Jones in Dubai last month, a series of ‘replica’ signs were put up around the city to encourage a reaction from passing motorists.

‘It took a few days to make the signs, and a week to shoot, we had over a hundred people reacting to them and they’re still on the streets of Dubai. The wording is in Arabic and English; and the style of the signs are exactly like the construction/info signs you see all over town, pass it on if it makes you happy.’

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Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.


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