Puma

Work / Advertising

GBH / Puma Pitcrew

Words by Alex Bec, Wednesday 30 September 2009

GBH have recently finished this lovely little project with set designer extraordinaire Anna Burns. Recreating a Ferrari car in the Puma store in Carnaby street out of official branded merchandise. Don’t miss the ‘making of’ YouTube video

How can we connect young, diverse talent with the agencies who crave it? 18 October 2017
Ricky Leung’s illustrations capture the quiet moments of everyday life 18 October 2017
Photographer Chris Maggio palpably documents America’s current “emotional climate" 18 October 2017
Seoul-based Shrimp Chung’s dynamic designs are bright and full of impact 18 October 2017
Choreographer and director Holly Blakey on making work for everyone 18 October 2017
Elise By Olsen on stepping down as the world’s youngest editor-in-chief 18 October 2017

Sponsored / Advertising How Greg Barth and Droga5’s surreal, retro-futuristic ad for MailChimp was made

In MailChimp’s latest ad campaign, a wide-eyed protagonist stands nervously like a rabbit in headlights against an undulating ‘black hole’. Comparing the unknowns of building a web business with an endless abyss, and offering a far less daunting alternative (using MailChimp), the ad is a surreal and tongue-in-cheek visualisation of the internet.

Sponsored Content — 23 May 2017
Work / International Women's Day Saatchi & Saatchi’s chief creative Kate Stanners on changing advertising’s gender bias

Kate Stanners is chairwoman and global chief creative officer at advertising agency Saatchi & Saatchi, overseeing the agency’s entire creative output for major clients from Proctor and Gamble to HSBC. Here she writes for It’s Nice That on the gender bias in the advertising sector and the women and campaigns already making a difference.

Kate Stanners — 08 March 2017
Work / Advertising Creative director David Lane tells us about redesigning frieze and creating campaigns for Hermés and Ally Capellino

Creative director David Lane possesses levels of productivity most of us can only dream of. With business partner Marina Tweed, David runs Lane & Associates, a creative agency and content agency based in east London. From beneath the Lane & Associates umbrella, the work the duo produces spans creative direction, content and curation. They founded and edit The Gourmand and somehow, for the last five months, David has found the time to art direct frieze, where he has just completed an entire redesign. Phew!

Bryony Stone — 20 February 2017
Work / Advertising Super Bowl 51: our round-up of the best adverts this year

Yesterday was Super Bowl 51 where the New England Patriots faced-off against the Atlanta Falcons, and the Patriots triumphed. As one of the most watched programmes in the United States, it’s no surprise prime-time advertising slots have crept up to the flabbergasting $5 million mark.

Rebecca Fulleylove — 06 February 2017
Work / Advertising Directors The Sacred Egg on creating surreal and vivid ads for MailChimp

Directors The Sacred Egg, with Droga5 has created three new ads for US email marketing brand MailChimp. The surreal, minute-long ads, were inspired by the wilful mispronunciation of the company name. The creators took this idea and ran with it, pushing the concept to new levels of weirdness and creating JailBlimp, KaleLimp and MailShrimp. Each is gloriously coloured, and unconventionally witty, casting the company in a different light than its more business-focussed competitors. We caught up with the The Sacred Egg, AKA Ed Kaye and Alex Mavor, to find out more about Did you mean MailChimp? one of the most unexpected campaigns of the year to date.

Owen Pritchard — 27 January 2017
Work / Advertising Grey London enlists Pencil Bandit to animate quirky branded stings for E4

Pencil Bandit has illustrated and animated a series of eight branded stings for E4, for use throughout the summer, as part of Grey London’s on-going repositioning campaign for Orangina, C’est Shook.

Jamie Green — 22 July 2016