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Three stacks of colourful booklets are arranged on a grey surface. Each cover features bold, geometric shapes and the text “Centre Cívic Can Felipa”.

The brilliant Barcelona studio Forma & Co in our first ABSOLUT Network showcase

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Date
19 October 2012

We’ve been bowled over by a lot of the design work coming out of Barcelona these past months and years and now we can add another terrific studio to that list of admiration. Forma & Co, founded by Joel Lozano and Dani Navarro, are able to turn their talents to anything from graphic design, illustration and animation to branding and web design. There’s a focus on simplicity but within their team finds great scope to improvise and experiment and they boast an enviable skill with using colour, be it big, bold, bright illustrations or carefully-chosen elements in a publication.

It’s no great surprise that their client list is so varied – from councils and museums to cinemas and brands – all eager to inject a little of the Forma magic into their visuals. There’s an effortless sense of run which runs throughout this impressive portfolio and an endearing combination of serious talent, charm and silliness.

For the next few weeks we’re showcasing some of the dazzling creatives which form part of the ABSOLUT Network, which brings together some of the finest cutting-edge creatives in Spain.

An illustration of a stylised face in white, set within a large orange oval. The figure has a flat expression and is positioned against a split background of bright blue and white.
Above

Forma & Co: La Barbería del Mono poster

A graphic poster featuring a large red capsule shape with a bright blue circular cap. Bold red text reads “Punto y Raya Festival”, followed by the phrase “Back to Basics”. Smaller text lists the dates “25–29 Novembre 2009” and the location “Arts Santa Mónica” in Barcelona. A row of sponsor logos, including Epson and Ied, lines the bottom.
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Forma & Co: Punto y Raya Festival poster

A black poster for a science fair featuring a green and white network of connected circles. Bold white text reads “Fira Científica” and “Cervell, Música i Intel·ligència Artificial”.
Above

Forma & Co: Barcelona Neurociència poster

A black book cover featuring a white graphic of three connected circles. One connection and its circle are bright blue. In the top left corner, text reads “BARCELONA NEUROCIÈNCIA”.
Above

Forma & Co: Barcelona Neurociència poster

A collection of booklets and cards featuring abstract, colourful line patterns on white backgrounds. The covers include the text “Itineraris CCCB” and various date ranges such as “2008/09” and “2011/12”.
Above

Forma & Co: Itineraris CCCB pamphlets

A minimalist illustration of Jesus with a brown beard and hair, set against a bright blue background. A yellow halo glows behind their head, and a bold red shape wraps around the lower half of the frame.
Above

Forma & Co: Jesus illsutration

This post was produced in collaboration with ABSOLUT.

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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