This summer Adobe is encouraging creatives to slow down, clear their minds and get in touch with “createfulness”. Considering the summer months open up opportunity for creative exploration, it’s also a time for reflection and to, hopefully, try something new. The practice of createfulness offers exactly that, with Adobe explaining it’s a practice “of bringing full awareness to your personal creative journey outside of work in order to refuel, create and go further with it.”
To help facilitate this practice, Adobe is offering a wide pool of different practitioners the opportunity to create work with a series of illustrations handpicked out of renowned graphic designer Erik Spiekermann’s private archive, as well as typographic assets from the extensive collection of Tipoteca Museum in Italy. These newly unearthed vectors have been put into three separate kits for designers to experiment with, and can be applied in three creative briefs set by Adobe: to create a poster with the exclusive assets; to create a motion graphic; to push this concept with an app prototype. Each of the entries made from these kits will then also be in with the chance of winning a trip to the Tipoteca museum in Italy.
To further inspire creatives, Adobe has asked a range of creatives to attempt the challenge themselves. For the poster brief, Barcelona-based design and branding studio Vasava has looked at the details and textures in the tool kit to create its own poster which you can explore in a short video with its team here.
For those of you more inclined to create a motion graphic, keep an eye out for French design agency Akatare Studio’s interpretation released on 7 August. Additionally, if the opportunity to play with app building piques your interest, UI UX designer, developer and photographer Oliur Rahman will be sharing his example on 21 August. Although these further two examples of the brief will be released in coming weeks, graphic designers and visual artists can already get started with the first poster brief to “make a poster without creative limits” by downloading this poster kit.
Designers entering the competition should note that your entry needs to include at least two elements from the kit provided by Adobe. Once created, designers can share their work on Behance with #Createfulness and #AdobeChallengePoster attached to entries, by 29 August 2019, to be in with a chance of winning a trip to the Tipoteca museum in Italy.
As well as Adobe’s own pool of creatives sharing their examples of experimenting with Erik Spiekermann’s tool kit and Tipoteca’s typographic resources, It’s Nice That will also be sharing our own interpretation of the brief in coming weeks too. Find out more about createfulness and view the challenges here.