At Adobe MAX LA 2025, creativity is still the name of the game

Adobe MAX is heading back to Los Angeles this October, bringing together designers, illustrators, filmmakers, artists and anyone else curious about the latest and greatest of creative tech. Launching and livestreaming from 28-30 October 2025 – and an EMEA-friendly restream on the 29-30 October starting at 12:30 GMT – the three-day gathering will once again fill the LA Convention Center with talks, workshops and new products from Adobe.

This year, much of the buzz is centred around the next stage of Firefly, Adobe’s growing AI platform. Updates will stretch across image, video and vector generation, with a new tool – Firefly Boards – a shared space for visual brainstorming. AI is still the name of the game for those working in video, too, with Premiere Pro and After Effects getting new AI-driven editing tools designed to handle the more tedious elements of post-production. This includes automating clip searches, extending shots and refining colours. Similarly, Photoshop will see updates to selections, colour management, and automation, with a new Actions panel that links directly to generative features.

A new addition to this year’s programme is the Creator Track, a series of sessions designed for those working primarily in online content creation, aiming to help individuals build visual identities on platforms like TikTok, Instagram, and YouTube. With workshops that unpack how to create, adapt, and sustain work in a fluctuating digital landscape, Creator Track helps creatives balance creativity with consistency and better use AI as a collaborative tool, rather than as a shortcut. 

Adobe MAX will also host a number of Creativity Super Sessions online – free, hour-long events exploring how Creative Cloud tools can be used in new and surprising ways. In Design Powerhouse, Bart Van de Wiele, Gemma O’Brien, and Rob de Winter show how combining design apps and Firefly can unlock unexpected results; Artistry in Motion sees Guillermo Flores Pacheco and Dacia Sáenz transform still visuals into layered, story-driven motion pieces; and Future-Proofing Your Design Career in the Age of AI, led by Samantha Warren and Meg Lewis, focuses on staying adaptable and human in a rapidly changing creative landscape. Each session is set up as a window into how others think, experiment, and make, and, in the process, perhaps challenge your own practice and methodologies. 

Whether you’re tuning in from afar or in LA IRL, Adobe MAX 2025 looks to indicate where creative work is heading and how the tools we use are evolving to meet it.