If robots and other forms of AI take over the world, the story goes that the only jobs that will be protected from their mechanical hands are the creative ones. More so than ever before, creativity is one of the most important differentiators for companies around the world. Our ability to think up original ideas, then translate them through interesting visuals is becoming a more valuable skill day by day. Often, at the heart of these skills, is an Adobe program working away in the background, cradling all our precious files and enabling our creative desires to come true.
With the rapid advancements of technology, it can be hard to stay up to date on the latest tools and programs designed to make our lives a little easier. And this month, instead of having to sit through hours of seemingly endless youtube tutorials, Adobe is coming to London for its MAX Creativity Tour, inspiring the creative industries with its latest product announcements, releases and creative talks.
Hosted at an iconic London venue on Tuesday 3 December, the anticipated evening of events sees Rufus Deuchler, Adobe’s Creative Cloud evangelist announce the latest products fresh off the back of Adobe MAX in LA. With the chance to see the newest releases for yourself, the evening of innovation will then introduce several industry luminaries to talk about their influential work, and for those lucky enough to be in there in person, there is also a networking reception and drinks with the capital’s top creative talent.
The speakers include illustrator and Adobe creative resident Octavia Bromell; founder of SB.TV Jamal Edwards MBE; and Leo Burnett & Passion Animation Studios, the creative team behind this year’s heart-warming McDonald’s Christmas advert. First up, Rufus will treat us to updates from MAX including Aero, XD, Photoshop on iPad plus much more. Then, Octavia will join him on stage for a live Fresco demo – Fresco being Adobe’s new illustration tool which helps us see drawing and painting in a whole new light.
Next up, Leo Burnett & Passion Animation Studios will take to the stage in a behind-the-scenes, action packed insight into this year’s McDonald’s festive ad, Ellie and Archie. And to top it all off, Jamal will close the evening’s talks for an onstage Q&A with Adobe’s very own Claire Darley. So whether you’re enjoying the evening in the flesh, or from the comfort of your own home (or even from a viewing party for all you hardcore Adobe fans out there) be sure to stay tuned with the latest in creative potential, coming your way next week. Make sure to set yourself a reminder here, so that you don’t miss out on all the action from the MAX Creativity Tour next Tuesday from 7:30 – 9pm.
- Nazif Lopulissa rethinks the shapes and forms of the children’s playground
- Egg is an animation about attempting – and failing – to take control of something you are afraid of
- Why creatives should take the election advantage
- Adrienne Law on making something digital feel physical
- Kyuho Kim imagines the shapes of words in his inventive design practice
- Stomping boots and pouting lips, Taylor Silk’s woven women are icons of female sexuality
- “We want to challenge and disturb the audience”: meet graphic design studio Alliage
- Matt Willey leaves The New York Times Magazine and joins Pentagram
- Ikki Kobayashi’s new series investigates the tension between shapes and negative space
- “Perfectly beautiful things don’t attract me”: Heesun Seo on her nontraditional practice
- The Pantone Colour of the Year 2020 makes a statement about peace and communication
- Moleskine’s digital notebook and a visual inventory of Earth win Apple's Apps of the Year