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Advertising: Brilliant (slightly NSFW) film by Jordy van den Nieuwendijk for scarf brand

Date
13 May 2014

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It’s always great when a creative for whom we’ve long banged the drum turns their talents to something slightly new and wows us all over again. So it is with Dutch creative Jordy van den Nieuwendijk, who has just created this great promo short for young accessory brand A Scarf Called June, to mark his own addition to its range. There’s soaring choral music, some nudity and a riotous culmination of colour in Jordy’s signature style. Believe us; this is well worth one minute of your time.

A paintbrush applies a streak of blue paint to a white vinyl record on a black turntable. The paint forms a blurred, circular swirl as the record spins.
Above

Jordy van den Nieuwendijk: A Scarf Called June (still)

A paintbrush applies a thick stroke of bright yellow paint to a person’s lower leg. The person is seated on a patterned chair with a blue-painted frame.
Above

Jordy van den Nieuwendijk: A Scarf Called June (still)

A close-up of a white ceramic owl figurine. Thick strokes of bright blue paint are smeared across its face, covering one eye and dripping from its beak.
Above

Jordy van den Nieuwendijk: A Scarf Called June (still)

A close-up portrait of a person with dark hair and blunt bangs. Bright red paint is smeared across their cheek and chin, with a dab of blue paint on the tip of their nose.
Above

Jordy van den Nieuwendijk: A Scarf Called June (still)

A person sits on a chair in a room where the walls and floor are covered in colourful, scribbled lines. They are nude, with matching streaks of red, blue, yellow and green paint across their face and body.
Above

Jordy van den Nieuwendijk: A Scarf Called June (still)

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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