Advertising: Great Creative Fuel promo spoof calls on us to cut the bullshit

In my humble but heartfelt opinion everyone even remotely connected to the creative industries should watch this amazing promo for next month’s Creative Fuel conference in Sydney. The strapline for the conference is “Cut the bullshit and focus on creativity” but we get there the hard way via this funny but at times excruciatingly close to the bone spoof. It follows a group of creative industry types and their plans for The World’s First Crowd Sourced 3D Printed QR Code, Live Streamed Via GoPro To A Mobile Or Tablet Device, Drone Delivery Ticket System Project, which we are constantly ensured will be a “gamechanger.”

It’s so packed with quotable lines that I don’t really want to spoil it, but a special mention must go to: “It’s very hard to find an idea so sometimes we just…don’t.” Clients don’t escape censure either (“I don’t understand it but I love it!”) and the little details are to die for; pay attention to the captions and look out for the fridge full of awards.

I’m gushing now so I’ll stop, but I genuinely couldn’t love this more.