Advertising: Saatchi & Saatchi's toilet paper ad featuring world's cutest lamb

Date
16 May 2014
Reading Time
1 minute read

Top tip: if you’re making a toilet paper advert, just get your hands on the nearest soft baby animal and make them do cute things (I’m looking at you, Andrex). The formula for advertising what we really only use to clean our butts after doing a poop doesn’t necessarily need changing, and what better way to detract from how gross that is than with a newborn animal softer than a cloud? Saatchi knows this, and their Stockholm arm have released this advert featuring a lamb wandering around a house trying to find the softest pile of stuff to have a nap on. I don’t blame you Lambi, I don’t blame you. Anyway, the point is we know this isn’t rocket science, and we know that you’d probably click on a land-mine if it had a picture of a cute animal on it, but we had to share this with you. Happy Friday. Maaaahhhhhhh!

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Saatchi & Saatchi Stockholm: Lambi. Directed by Filip Tellander

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Saatchi & Saatchi Stockholm: Lambi. Directed by Filip Tellander

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Saatchi & Saatchi Stockholm: Lambi. Directed by Filip Tellander

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Saatchi & Saatchi Stockholm: Lambi. Directed by Filip Tellander

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Saatchi & Saatchi Stockholm: Lambi. Directed by Filip Tellander

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Saatchi & Saatchi Stockholm: Lambi. Directed by Filip Tellander

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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