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Advertising: Chickens dance for Mercedes-Benz. Best advert...ever?

Date
2 October 2013

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Alright, alright, we’re all totally “over” ads that feature cute animals doing hilarious things. Definitely. 100%. Oh wait, no we’re not! This is hilarious. Creative directors Lucasz Brzozowsk and Robert Herter from Stuttgart agency Jung von Matt have mustered up the guts to make a car advert that doesn’t actually feature a car, a beautiful woman or a swooping shot of a road somewhere near Montenegro. Instead they’ve opted to choreograph a dance for some chickens set to a simply smashing Diana Ross song. No more needs to be said, get your headphones in, you’re about to see chickens in a whole new and glorious light.

A close-up of a brown chicken looking directly at the camera. The bird is set against a dark, blurred background.
Above

Jung von Matt: Mercedes-Benz “Magic Body Control”

Three brown chickens stand in a row, facing left. The bird in the foreground is in sharp focus, while the others blur into the dark background.
Above

Jung von Matt: Mercedes-Benz “Magic Body Control”

A person wearing a white glove holds a brown chicken. The background is a dark, blurred surface with a grid of pale lines.
Above

Jung von Matt: Mercedes-Benz “Magic Body Control”

A person holds a chicken in their arms, bending forward in a focused pose. They are flanked by two other chickens in the foreground against a dark background. Text in the top left reads “Stability at all times. Magic Body Control.”
Above

Jung von Matt: Mercedes-Benz “Magic Body Control”

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About the Author

Liv Siddall

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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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