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An open sketchbook shows a series of child-like watercolour illustrations. The drawings feature simple scenes of suns, palm trees and blue water across a grid of panels.

Printed Pages takes you inside the sketchbooks and mind of Alan Fletcher

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Date
27 April 2015

As one of the founders of both Pentagram and D&AD, Alan Fletcher left an indelible mark on the design world. But as is often case with such a towering figure, the iconography can predominate and the real person recedes as we consider his life and work. What a treat then that for the new issue of Printed Pages we were given access to his sketchbooks, thanks to his wife and daughter Paola and Raffaela.

It feels thrillingly intimate to look through his sketches and doodles, of footballers and dogs and toast and swimmers and trees. There’s ideas for logos and an intriguing breakdown of how he thinks the creative brain works. There’s also lists and notes for himself – most splendidly of all a reminder to get a Christmas card for Peter Blake!

Of course the temptation is to try and imbue every mark with some grand meaning but these can equally be enjoyed on their own terms as a glimpse into the mind of one of graphic design’s true greats.

An open book on a light blue background. The left page features the title “Fletcher’s Sketchbooks” above a block of introductory text. The right page displays two sketches: a loose drawing of a room and a face, and a pair of figures.
Above

Printed Pages SS15: Alan Fletcher sketchbooks. Courtesy of Paola and Raffaela Fletcher (Photo by Ben Swanson)

An open book shows a series of line drawings of human heads in profile. Red handwritten notes and diagrams are layered over the faces to map different mental states.
Above

Printed Pages SS15: Alan Fletcher sketchbooks. Courtesy of Paola and Raffaela Fletcher (Photo by Ben Swanson)

An open book displays a black and white ink illustration of dense tropical foliage. The drawing spans across two pages, showing a variety of oversized leaves and plants.
Above

Printed Pages SS15: Alan Fletcher sketchbooks. Courtesy of Paola and Raffaela Fletcher (Photo by Ben Swanson)

An open book displays a page of childlike drawings. The sketches feature simple landscapes with palm trees, suns and blue water, arranged in a loose grid.
Above

Printed Pages SS15: Alan Fletcher sketchbooks. Courtesy of Paola and Raffaela Fletcher (Photo by Ben Swanson)

An open book displays four different pages of a sketchbook or journal. The pages feature a mix of handwritten notes, a yellow sticky note, and simple ink drawings of a vase and a slice of cake.
Above

Printed Pages SS15: Alan Fletcher sketchbooks. Courtesy of Paola and Raffaela Fletcher (Photo by Ben Swanson)

An open book displays a series of grey, abstract animal figures across two pages. The figures are arranged in a grid within a thin red border on a plain white background.
Above

Printed Pages SS15: Alan Fletcher sketchbooks. Courtesy of Paola and Raffaela Fletcher (Photo by Ben Swanson)

An open book shows two small, colourful illustrations. The first depicts abstract red figures with the word “Football” below, and the second shows a cluster of blue and green trees labelled “Parks”.
Above

Printed Pages SS15: Alan Fletcher sketchbooks. Courtesy of Paola and Raffaela Fletcher (Photo by Ben Swanson)

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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