Alasdair McLellan shoots Margaret Howell's AW15 campaign

Date
5 August 2015
Reading Time
1 minute read

What better image-maker to crystallise the pared-back, heritage-inspired simplicity of Margaret Howell’s line than Alasdair McLellan, a photographer whose ability to find a raw sincerity in even the most opaque face is unmatched in the industry? Margaret Howell and Alasdair’s collaboration stretches back a number of years, and yet with each new campaign he succeeds in extracting a new, unexpected tactility through his characteristic black and white portraits, pairing the designer’s signature classics with the windblown grasses of a wild landscape or a richly hued wooden interior. The AW15 collection calls for the former, and the resulting photographs bring a wonderful softness and a few stern faces to England’s South Downs and the Devil’s Dyke.

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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