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A person with red nails and gold jewellery slices a loaf of crusty bread on a wooden board. They are positioned over a red and white checked tablecloth, with more sliced bread in a basket nearby.

Alexander Coggin's latest series is a hyperreal recreation of an Italian-American kitchen

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Date
28 January 2019

Cooking While Italian is the latest personal project from London-based photographer Alexander Coggin. As over-saturated – both in colour and character – as you’d expect, it draws on memories of his Philadelphia-based Italian family, replicating his grandmother’s cooking style with satire and fondness.

The series came about when “legitimately famous food stylist” Iain Graham reached out to Alexander to see if he wanted to collaborate. The two met and Alexander mentioned that, being from an Italian family on his mother’s side, he grew up with some women who did Italian “really really well.” “My great grandmother, who was born in Italy, was especially great,” he explains, “her hands were always busy with some food, although she didn’t wear quite as much jewellery as we depicted.” After speaking to a few friends with similar upbringings and laughing about how “most Italian-American east coast women wouldn’t take their jewellery off for anything. Not for dishwashing, not for making meatballs, not for gardening, nothing,” the idea to recreate this world was borne.

Alexander and Iain worked with nail artist Kate Cutler and set designer Emma Witter to bring to life Alexander’s memories. “I wanted it to be a heightened-reality but definitely based in truthfulness,” he adds, explaining how Iain “was really game for that”. In fact, “when [Alexander] mentioned a sheet cake with American and Italian flags,” Iain didn’t bat an eyelid.

Although clearly hyperreal, when producing the series, Alexander drew on the time his family moved back to Philadelphia from North Carolina and lived with his grandmother and great grandmother. “Everything in that house revolved around food and mealtime and sitting down together. The house smelled amazing because she was constantly cooking. There were always leftovers. She used to say that if there weren’t leftovers then you didn’t make enough. So it’s directly inspired by that time, for sure,” Alexander tells It’s Nice That.

While grounded in these specific family members, the shoot’s characters are more of a conglomeration of many people Alexander grew up around: “smokers, chefs, aunts and divas”. They pull together his, and his friends’ memories, balancing humour and endearment perfect.

A person with long pink nails and gold jewellery shapes fresh ravioli on a floured surface. They wear a brown and white striped shirt and several chunky gold rings and bracelets.
Above

Alexander Coggin: Cooking While Italian. Food Styling by Iain Graham, nail art by Kate Cutler and set design by Emma Witter.

A person in a black dress and gold jewellery holds a plate of cheesy food, lifting a piece with a gold spoon. They hold a lit cigarette in their other hand. The table is crowded with platters of grilled meat, a block of butter, and a glass of red wine.
Above

Alexander Coggin: Cooking While Italian. Food Styling by Iain Graham, nail art by Kate Cutler and set design by Emma Witter.

A person uses a piping bag to add red frosting to a large rectangular cake. The cake is decorated with frosting to resemble two flags, one of which is the Italian flag.
Above

Alexander Coggin: Cooking While Italian. Food Styling by Iain Graham, nail art by Kate Cutler and set design by Emma Witter.

A person wearing a red and white striped apron holds a ball of raw minced meat in their palms. They wear multiple gold chains, chunky bracelets and rings, with long pink nails.
Above

Alexander Coggin: Cooking While Italian. Food Styling by Iain Graham, nail art by Kate Cutler and set design by Emma Witter.

A person with long orange nails and gold jewellery scrubs a dirty metal pan with a steel wool scourer. Their hands and a white fluffy sleeve are covered in soap suds.
Above

Alexander Coggin: Cooking While Italian. Food Styling by Iain Graham, nail art by Kate Cutler and set design by Emma Witter.

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About the Author

Ruby Boddington

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Ruby is Senior Creative at It's Nice That, overseeing our visual output across platforms and projects. Before that, she was associate editor on the editorial team, after joining in September 2017 following graduation from Central Saint Martins.

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