New identity from design studio Alphabetical centres around Mayan patterns

Date
12 August 2015
Reading Time
1 minute read

As briefs go, I can imagine that there are worse ones out there than the challenge of creating an identity for UK/Mexico 2015, a year-long festival which celebrates the overlap of culture between the two countries. Still, design studio Alphabetical had their work cut out for them when it came to creating a concept which unifies two such different cultures and languages.

In the end, they found the solution in a bespoke typeface. “We placed a bespoke typeface at the heart of the identity that celebrates both nations speaking as one by uniting a British-inspired sans serif with a custom Mexican design based on traditional Mayan patterns,” the studio says. “This gives the festival a distinctive and flexible tool that can be used globally on any collateral.”

Pair this with some nifty typographic animations, an enviable spread of printed assets and a series of black and white images overlaid with the custom-made lettering, and you’ve got a magnetic, cohesive concept coupled with strong execution.

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Alphabetical: UK/Mexico 2015

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Alphabetical: UK/Mexico 2015

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Alphabetical: UK/Mexico 2015

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Alphabetical: UK/Mexico 2015

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Alphabetical: UK/Mexico 2015

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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