So you’re gearing up to launch the brand new version of a phenomenally successful game at SXSW but you need a stunt that’s going to grab people by the eyeballs and create the requisite hype – what do you do? If you’re Angry Birds you just take it logically – the new levels are set in space right? So who better to promote it than an actual astronaut in the International Space Station? And he could play his own version of the game in zero-gravity? Make it so…
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.