Tennis season is definitely in full swing now with the first game of Wimbledon kicking off (or whatever the tennis equivalent is) today. What better way to usher in the quintessentially British tournament than with some animation from our favourites Animade. Originally created for last month’s 2015 French Open as part of IBM’s interactive campaign for the tournament, eight animations and illustrations were displayed via large-scale advertisements around Paris’ Charles de Gaulle Airport and the Roland-Garros tennis stadium.
Bright, colourful and chirpy, the animations are more than just beautiful moving pictures as a live feed of information from the matches flows seamlessly into the visuals courtesy of Ogilvy Paris and IBM. This means that when a player scores, makes a super fast serve or any other exciting tennis stats occur, the graphics change accordingly. I hope they create something specifically for Wimbledon to make it officially game, set and match to Animade in the tennis-based animation stakes.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.