This intriguing, unnerving series by Spanish photographer Anna Huix features revolves around the annual Falles celebrations in honour of St Joseph which take place in and around Valencia. Anna is fascinated by the way in which “traditions survive in a globalised and hyper communicated world” and why these nostalgic but extremely costly customs endure to this day. Photographing the young falleras, Anna has created a brilliantly penetrating piece of work – on the emotional pull of traditions, the conflicts of female adolescence and the social tension between progress and the past.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.