Well this is an utterly tremendous blog and one of the most genuinely interesting creative resources we’ve come across for some time. It’s all very well young practitioners comparing their work against advertising’s great and good, but surely it’s far more relevant to see what some of the industry’s top names were producing when they were studying? That’s exactly what Before They Were Famous does, an initiative launched by a creative team at the Beattie McGuinness Bungay agency. They contacted a host of well-known figures both from within their company and without and asked them to submit their student portfolios to demonstrate how their creative thinking first started to develop.
With the likes of Ben Kay, 4Creative’s John Allison and Chris Bovill, Mark Denton, Julia Martens and even comedian Noel Fielding all taking part, it’s fantastic to be able to see some of the weird, wonderful (and occasionally breathtakingly inappropriate) campaigns these creatives once dreamed up. Do yourself a favour, spend some time with this and see these big names like never before.
- Izabela Jurcewicz uses her camera to become both a surgeon and a patient
- XYZ Lab designs a removable and “grotesque” fifth issue for Rouge Fashion Book
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Intimate, safe and romantic: Ekaterina Popova paints the interiors of her friend’s bedrooms
- Alfie Dwyer on creating game-like worlds and moulding tangible films like “putty”
- Through playful forms, Bára Růžičková tackles the rigid structure of the design industry
- Facebook rebrands to distinguish the company from the app
- Jack Kenyon photographs the wondrous spectacle of the Supreme Cat Show
- &Walsh designs Zooba's identity inspired by the busy streets of Cairo
- A book chronicling tiny, bizarre treasures curated by Wes Anderson and Juman Malouf
- Find hidden squares and experimental inktraps in Fatih Hardal's FH Giselle
- Pentagram’s Giorgia Lupi on her data-driven designs for & Other Stories