A Le Corbusier-inspired identity for a Polish architecture foundation and film festival

Based in Warsaw, Polish design studio UVMW has created a beautiful logotype and cohesive identity for the Beton Foundation, which celebrates modernism and looks at architecture in film, computer games, and unfinished projects. The identity was designed to communicate the foundation’s wide interests, and it plays to the functionalism so associated with Le Corbusier. Based on the architect’s concept of the Modulor, which translated human proportions in architecture, the logotype reduces the human form into semi-circles that can be read as the letter B.

All compositions used throughout the identity are simplified variations of the human form in different poses, and are executed in Le Corbusier’s chosen colours of red and blue. The simple font, inspired by German lettering and designed by Mateusz Machalski, is Zigfrid. UVMW’s identity also extends across the Beton Film Festival and children’s workshops and successfully represents the foundation’s many facets with one coherent visual language.