Designer and developer Ben Wegscheider founded Bureau Cool, a design studio focussed on animation and interaction in 2016, and in a short space of time has managed to build up an impressive portfolio. Bureau Cool label themselves as a studio that “brings together aesthetics, animation and code to create mesmerising experiences,” and so far have worked with clients such as Diane Martel, Kendrick Lamar’s DAMN Pop-Up Shop and Glitch Paris. With a focus on being able to tackle bigger projects by working with fellow creatives and friends, the studio’s main goal is to “keep things fun” and work on projects that they really cares about.
When we first discovered Bureau Cool’s work, we were impressed by their inventive and playful approach to web design. An area of design which can so easily be confined to two-dimensional planes – Bureau Cool plays with depth of field in an unpredictable manor that adds personality and intrigue to their work. With an approach that sees typography, layout and animation all given equal importance, Bureau Cool’s portfolio utilises interaction in a way that always feels necessary for a project and not just a fancy added-extra. “The great thing about interactive projects is that the viewer gets integrated into the work. I think it’s great to surprise the viewer, especially in a time where people get overwhelmed with content,” say Wegscheider.
Bureau Cool’s ideas are born out of sketches and experiments as “a lot of effects are impossible to predict or design statically so I start with sketching simple ideas or principles and see where it goes.” You can see more of this experimentation over on Instagram. Once these ideas begin to materialise, Wegscheider always adds an unexpected component often in the form of some three-dimensional element resulting in work that has a strong, specific aesthetic and boasts high-levels of both skill and creativity.
- Dante Zaballa's animation of Japan morphs through bullet trains and karaoke bars
- 2018 was the year Ezra Miller learned to take care of his brain
- Blok rethinks the design of cannabis after its legalisation in Canada
- Peer behind the curtains of Christmas cinema with It's a Wonderful Lifetime
- “I’m a believer in form”: Geoff McFetridge on his new book of introspective drawings
- A rundown of our Nicer Tuesdays highlights of 2018
- Alex Gamsu Jenkins’ comics remind us of how gross we really are
- DIA channels NYC and gives Squarespace its signature kinetic treatment in brand refresh
- Pantone's Colour of the Year 2019 has been announced and it's... Living Coral!
- The animated short giving Isle of Dogs a run for its money
- Caleb Halter's instinctual design practice produces considered and refined work
- Designer Berke Yazicioglu “makes images that have a capacity for sound”