Carina Hinze and Gilmar, Wendt & Co rebrand The British Safety Council

Health and safety gets a bit of a bad rep in the UK, so much so that it’s become a “hilarious” shorthand for incredulous tabloid journalists writing about the so-called nanny state. “They don’t want us to die! Bl**dy nanny state.” So when the British Safety Council decided to rebrand, it charged Carina Hinze and Gilmar, Wendt & Co with modernising its look and feel under the banner of “helpful simplicity.”

And given the way health and safety is often portrayed it was a difficult task to take on, but we feel the designers absolutely nailed it. The logo which “takes its inspiration from hazard stripes as the core language of health and safety” features two overlapping panels to reflect the coming together of concept and practice, and works really well across both print and digital collateral. A series of illustrations add an element of playfulness far removed for any sense of hectoring or meddling, and overall this is a concise new identity for an organisation in need of a refresh.