It’s rare that an advert manages to combine an interesting creative premise with a genuine connection to the product it is promoting, but my goodness this spot for Australian University the Central Institute of Technology is just pitch perfect. Comedy duo Henry & Aaron’s finger-snapping set-up is a wonderful piece of misdirection because it makes the viewer expect something far cheesier than actually unfolds – which is both incredibly dark and incredibly funny. Sign us up! (Found via Ben Kay’s ever-excellent blog).
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.