I always get excited when Christian Borstlap gets in touch. The director of creative agency Part Of A Bigger Plan has never sent me anything I didn’t want to feature, whether that’s slick animations of Wallpaper*’s design awards sculpture tessellating and metamorphosing with geometric precision or some paper-cut dragons swimming down the Yangtze – he always does things well.
So although the recent news that Dutch department store de Bijenkorf has launched an artist’s residency in a tiny tower above its eaves is great, I’m MUCH more excited about it because Christian’s lending his animation skills to its promotion. In doing so he’s created a charming little spot that gives some background to this most established of retail outlets before playing fast and loose with the architecture of the space as creative ooze, 3D wireframes and scenes of cosmic dust spill out of its windows. Cool!