It seems to us that French designer Côme de Bouchony always has his hands full. If he’s not directing achingly cool music videos he’s busy launching new magazines with close friends and collaborators; adding a touch of class to the visitors’ guides at Parisian museums or, in this case, rebranding Paris’ foremost contemporary art fair. Choices Collectors Weekend is a three-day exposition that brings together 35 galleries in the French capital, each of whom choose an artist whom they represent and showcase their work in a large-scale exhibition at the Palais des Beaux-Art.
An event of such prestige requires a fitting identity, and Côme and his team delivered a stunning range of assets, including a guidebook, website, map, invitations signage and wayfinding – using Dutch Mediaeval serif to striking effect. Sure he also had bunch of stunning images to work with courtesy of the incredible artists hawking their wares, but as ever it’s Côme’s effortless aesthetics that shine through.
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