New site for New York studio Common Name demonstrates uncommon talents
I’m a big fan of the fact designers Ken Meier and Yoonjai Choi called their studio Common Name, but I’m an even bigger fan of the duo’s work. It’s no real surprise that this combination is so successful, with stints at 2×4 (Yoonjai) and IDEO (Ken) on their CVs as well as prestigious teaching posts, and the recent launch of their splendid new website is the perfect excuse for a snoop through their portfolio. From record sleeves to publications and in particular a host of impressive digital work, Common Name clearly have an uncommon knack for getting graphic design right. I was spoiled for choice in choosing some work to showcase but plumped in the end for this identity for Artsy, an art discovery tool for which they provided a simple, striking and versatile brand identity. Great stuff.
Common Name: Artsy identity
Common Name: Artsy identity
Common Name: Artsy identity
Common Name: Artsy identity
Common Name: Artsy identity
Common Name: Artsy identity
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.