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Several copies of a white book titled “Conditional Design Workbook” are scattered across a grey surface. Each cover features a diagram of coloured lines and text that reads “cross the last drawn”. The books are propped up by small red plastic cones.

Publication: Super-fun book makes Conditional Design movement manifest

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Date
17 June 2013

You may remember a couple of years ago that brilliant illustrator (brillustrator? Anyone?) Marion Deuchars tickled us every shade of pink with her Let’s Make Great Art book which revelled in the sheer ruddy fun of the creative process. That’s what sprung to mind on receiving a copy of the Conditional Design Workbook from the team at Studio Moniker. Designers Luna Maurer, Jonathan Puckey and Roel Wouters worked with artist Edo Paulus to produce this super-fun hands on guide to some of the ideas that underpin the Conditional Design manifesto.

The idea behind the movement is to harness the creative power of play to produce design solutions that and the manifesto states: “Instead of operating under the terms of graphic design, interaction design, media art or sound design, we want to introduce Conditional Design as a term that refers to our approach rather than our chosen media. We conduct our activities using the methods of philosophers, engineers, inventors and mystics.”

All of which sounds kind of theoretical (which it could be) but the joy of this publication is that it makes these ideas manifest in a way that is engaging, participatory and utterly joyful through its ten team games. A couple of essays at the back anchor the exercises into a wider conceptual framework giving readers the choice how much depth they what to go into.

The cover of the “Conditional Design Workbook” features a list of colours with a tangled line weaving through the text. The line changes colour as it passes through the words “red”, “green”, “blue” and “black”. The text reads “My line must cross the last drawn line”. The publisher’s name, “Valiz”, appears in the bottom right corner.
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Studio Moniker and Edo Paulus: Conditional Design Workbook

An open booklet shows a small red dot in the centre of a white page. The opposite page reads “1, First turn: Draw a filled-in circle in the center of the paper.”
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Studio Moniker and Edo Paulus: Conditional Design Workbook

An open booklet shows a person drawing a colourful, concentric spiral on a white page. Opposite the image, text reads “Stop when the circle is perfect.”
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Studio Moniker and Edo Paulus: Conditional Design Workbook

An open book with bright orange pages. The right page features a dark purple rectangle containing the text “Workshop II HATCHING” and a list of game rules.
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Studio Moniker and Edo Paulus: Conditional Design Workbook

An open book shows a person drawing a complex, geometric pattern of colourful lines on a large sheet of paper. The opposite page contains the instruction, “Stop drawing when you have reached the edges of the paper.”
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Studio Moniker and Edo Paulus: Conditional Design Workbook

An open book shows a photograph of several people’s arms reaching across a white table. On the opposite page, a short instructional text reads “When you enclose an area (creating a surface surrounded by lines), hatch it parallel to the last drawn line.”
Above

Studio Moniker and Edo Paulus: Conditional Design Workbook

An open book shows a page of small, abstract diagrams and symbols arranged in a grid. The opposite page contains the number “4,” and the instruction “Repeat until the paper is full.”
Above

Studio Moniker and Edo Paulus: Conditional Design Workbook

An open book shows a photograph of people painting a large blue and white canvas on the left. The opposite page reads “2, Cover the entire surface of the paper with your own color.”
Above

Studio Moniker and Edo Paulus: Conditional Design Workbook

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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