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Work / Publication

Cookbook’s superb redesign uses webcams for product shots and big, bold typography

Cookbook launched back in 2014 as a publication that aimed to “analyse the work of an artist…through the metaphor of cooking”. It’s still sort of doing that, but boy has it evolved, in a truly delicious new redesigned format.

It’s latest and third issue was created with the Ukranian artist Sasha Kurmaz, and moves Cookbook more into fashion magazine territory, with a series of strange and slightly erotic spreads that are beautifully composed and gloriously unexpected. The new format was designed by Naranjo—Etxeberria, and makes things super bold and graphic, using large type and a red and black colour palette on the cover and for certain title pages throughout.

“This third issue is not really a third number, is a third-first number. After two numbers focused on making a metaphor between art and gastronomy, we realised that our true concept was hiding under that game. And now we’ve found it,” says Cookbook. “The origin of Cookbook is to show the references of an artist, delve into what that person has relied on to develop his work, look at the process, not the result. And it is from these references, when collaborators develop new content always with reference to the reference."

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Cookbook magazine

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Cookbook magazine

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Cookbook magazine