Fashion: COS nail menswear campaign celebrating personality

When it comes to campaigns, COS very, very often get it right. To usher in the new season with all of their usual pizzazz, they’re recruited the likes of furniture designer Fredrik Paulsen, men’s fashion critic Charlie Porter, creative director and co-founder of Apartamento Nacho Alegre, restaurateur David Waddington and graphic designer Zak Kyes. Quite a line-up, no? The five men are considered to be pioneering culture across a broad range of disciplines, so in a celebration of their personalities each was photographed in his home city with one of his favourite things (a fact that makes Nacho’s shot with his dog all the more charming).