Websites have come a long way since the days of Space Jam and the like, and in spite of the elaborate things designers are capable of now it’s often just a slick scroll and some jazzy illustration that will have you coming back to a site again and again.
Craig & Karl are well aware of this. A Finnish coffee shop local to illustration agency Agent Pekka, which looks after the pair, has just launched a new project called For Better Coffee which aims to help people to around the world to make better coffee (a worthy cause if ever I heard one) and it got Craig & Karl on board to help illustrate a website showing five simple steps. The resulting illustrations are simple enough to keep the site uncluttered but playful enough to lend the project a youthful irreverence, elevating the project from a nice idea to an initiative you can’t help but want to get involved with. And that pour!