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An animation in which the word “FOLK” is repeated in three rows. Each letter constantly morphs through a variety of bold colours, patterns and graphic styles.

Craig & Karl creates interchangeable identity for Finnish video platform

Words
Rebecca Fulleylove
—
Date
15 January 2016

Creative duo Craig & Karl’s continually shifting identity for Finnish video hosting site Folk evokes the same colourful spirit as the pair’s many other projects we’ve featured in the past. As an online video platform, Folk’s main aim is to help fund independent filmmakers creating videos and video series to allow more voices to be heard in the depths of the internet. 

The diverse mix of people they help is reflected in the illustrations, infographics and typographic symbols that make up the core of the identity. Like a slot machine the icons are put in various, randomly generated combinations. The infinite amount of variations allows the identity to constantly evolve.  

An animation in which colourful, patterned letters appear one by one to spell “folk”. The letters feature bold shapes and vibrant colours, including a multi-layered rainbow circle for the “o”.
Above

Craig & Karl: Folk

An animation in which a central face is formed by a shifting grid of four quadrants. Each section cycles through different colourful, stylised portraits, including pixel art, 3D renders and graphic illustrations.
Above

Craig & Karl: Folk

A colourful graphic poster featuring the word “folk” repeated four times in different bold, experimental styles. Each letter is a unique shape, using patterns, 3D effects and pixel art. The centre of the image contains the web address “yle.fi/folk”.
Above

Craig & Karl: Folk

A colourful collage of a face split into four quadrants, each using a different graphic style. The image features a pixelated blue figure, a red patterned mask, a green face with pink dots, and a black dotted figure with a beard. The word “FOLK” is written across the centre in bold, mismatched letters, with a website address “yle.fi/folk” laid over the bottom.
Above

Craig & Karl: Folk

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Further Info

www.craigandkarl.com

About the Author

Rebecca Fulleylove

—

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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