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An illustration of a person standing against a yellow and green checkered background. They wear a matching checkered outfit in blue, red and white.

Illustration: Tremendous fashion images by the indomitable Craig & Karl

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Date
3 February 2014

The fashion world is most closely associated with photography, but we are particular suckers for illustrators bringing their talents to bear on the sartorial sphere. Ever-impressive duo Craig & Karl have just proved exactly why we like this kind of thing so much with their new images for Modern Weekly China. While a lens can capture the clothes and the model with unerring accuracy, illustrators can capture something of the spirit, the intangible associations that sometimes (but by no means always) prove beyond the photographer. Splendid stuff chaps.

An illustration of a person with long black hair standing against a background of colourful geometric patterns. Their outfit is a collage of fragmented images, including a close-up of a face with red lips and the word “OVISOR”.
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Craig & Karl: Tina Leung in Prada, Alexander Wang, Pucci, + MCM

An illustration of a person wearing glasses, a red coat, and a grey patterned jumper. They hold a yellow shopping bag against a vibrant blue background filled with yellow and white flowers.
Above

Craig & Karl: Hua Chen Yu in Kenzo, Givenchy, + MCM

An illustration of a person standing against a dark, patterned backdrop. They wear a light blue blouse and a long, patterned skirt in blue, yellow and black, while holding a small gold clutch bag.
Above

Craig & Karl: Amber Kuo in Valentino + MCM

An illustration of a person wearing a dress with a blue, red and white checkered pattern. They hold a large blue bag and stand against a yellow and green checkered background.
Above

Craig & Karl: Zhao Wan Qiu in McQueen + MCM

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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