With a big 50th anniversary bash coming in September (along with the dishing out of the coveted Black Pencils) the D&AD awards took on a slightly different format last night as creatives convened to find out who was going home with a Yellow Pencil.
As with any creative awards ceremony, there will be debate and discussion surrounding who won (and sometimes more vociferously who didn’t win) what, but it’s still arguably the most eagerly-anticipated award scheme in the business.
In the Graphic Design category it was Nippon Design Center’s 100 Graphics of Anatomy Chart and Ogilvy’s posters for LEGO which shared the spoils, JWT Shanghai’s amazing Heaven and Hell poster for Samsonite was a just recipient in the Art Direction section and the Bloomberg Business Week Steve Jobs issue was justly recognised in the Best Newspaper or Magazine Design category.
We were delighted that the Don De Lillo book covers our sister agency INT Works commissioned for Picador took a Best Book Design pencil, along with Marion Deuchars’ amazing Let’s Make Great Art cover (which also triumphed in the illustration category alongside EMI’s A Creature I Don’t Know album).
Nothing in the typography category took home a yellow pencil but it was good to see Heineken’s Star Player take an award for mobile marketing and BarberOsgerby’s Tip Ton Chair honoured in Product Design along with the Nokia N9.
Two of our favourite music videos of the past 12 months, Keith Schofield’s Duck Sauce and CANADA’s Ice Cream for The Battles both lost out, with Megaforce’s Is Tropical for The Greeks, No Brain by Etienne de Crecyby Fleur & Manu and Daniels’ Simple Maths for Manchester Orchestra taking the Yellow Pencils.
And as in all good award ceremonies there was a gong for a talking bear – namely BETC’s wildly popular promo for Canal +.
You can find the full list of nominees on the D&AD website via the link below.
- Victor Fonseca treats his graphic design practice like a “playground”
- Photographer Jack Latham investigates the hidden conspiracies of Bohemian Grove
- Stella Park’s warm illustrations reflect her outlook on life
- Ugly beauty and challenging established norms feature in Jade Palace's collaboration with Yat Pit
- Astrid Seme elevates an artist’s work by challenging it through the lens of design
- Elizabeth Hibbard’s unsettling photographs examine subjective experience with a visceral gaze
- New study claims to pinpoint the most creative time of day, down to the minute
- Singapore-based studio Swell explores the idea of the banished book
- "My little niece and my grandmother like the game equally": how Playables made the simply addictive Kids
- In being "open to possibilities" still life painter Duane Keiser paints the everyday joys of life
- What the cluck? KFC releases limited-edition bucket hat
- For Bizzarri-Rodriguez, book design “is everything except a science”