With a big 50th anniversary bash coming in September (along with the dishing out of the coveted Black Pencils) the D&AD awards took on a slightly different format last night as creatives convened to find out who was going home with a Yellow Pencil.
As with any creative awards ceremony, there will be debate and discussion surrounding who won (and sometimes more vociferously who didn’t win) what, but it’s still arguably the most eagerly-anticipated award scheme in the business.
In the Graphic Design category it was Nippon Design Center’s 100 Graphics of Anatomy Chart and Ogilvy’s posters for LEGO which shared the spoils, JWT Shanghai’s amazing Heaven and Hell poster for Samsonite was a just recipient in the Art Direction section and the Bloomberg Business Week Steve Jobs issue was justly recognised in the Best Newspaper or Magazine Design category.
We were delighted that the Don De Lillo book covers our sister agency INT Works commissioned for Picador took a Best Book Design pencil, along with Marion Deuchars’ amazing Let’s Make Great Art cover (which also triumphed in the illustration category alongside EMI’s A Creature I Don’t Know album).
Nothing in the typography category took home a yellow pencil but it was good to see Heineken’s Star Player take an award for mobile marketing and BarberOsgerby’s Tip Ton Chair honoured in Product Design along with the Nokia N9.
Two of our favourite music videos of the past 12 months, Keith Schofield’s Duck Sauce and CANADA’s Ice Cream for The Battles both lost out, with Megaforce’s Is Tropical for The Greeks, No Brain by Etienne de Crecyby Fleur & Manu and Daniels’ Simple Maths for Manchester Orchestra taking the Yellow Pencils.
And as in all good award ceremonies there was a gong for a talking bear – namely BETC’s wildly popular promo for Canal +.
You can find the full list of nominees on the D&AD website via the link below.
- Mariana Malhão's illustrations depict "a world inside a world"
- Max Siedentopf offers silly but significant advice in his latest series, Instructions for World Peace
- XZY explores the “visual alchemies of the phenomenon fake" in its debut issue
- Steven Bliss' distant yet familiar series, Boys
- Friday Mixtape: Shopping pick a mix of bands to be excited to be about
- Illustrator Cécile Dormeau on body diversity and defying convention
- The Guardian unveils redesign across print and online
- Aron Klein's captivating images of the Bulgarian demon chasers
- The rebrand for Russia’s tourist board uses Suprematist geometry laid out as a map
- Compare your selfies to fine art through the Google Arts and Culture app’s newest feature
- Coca-Cola reveals custom typeface, TCCC Unity, inspired by its modernist heritage
- Graphic designer Bryan Rivera references mistakes and imperfections in his portfolio