Daniel Wolfe's new Guinness spot for Saatchi & Saatchi is mighty impressive
When it comes to scale and ambition, few ad agencies pull things off with quite the same panache as Saatchi & Saatchi. Their new Guinness spot Paint the Town Black (directed by Daniel Wolfe) sees a whole town getting ready for a celebration by covering themselves and their homes in black paint. It links in with the Arthur’s Day celebration of the iconic drink’s founder and has some really nice atmospheric touches, plus a cool soundtrack. We like.
Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)
Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)
Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)
Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)
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About the Author
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.