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A detailed design guide for the 1984 Olympic Games, featuring a grid of colourful graphics, architectural sketches and photographs. The layout includes sections titled “A Preview of the DESIGN” and “A Guide to the COLOR”, alongside a “HOW TO” and “HOW NOT TO” comparison of visual elements.

Graphic Design: Plan to celebrate Deborah Sussman's 84 Olympic work at new show

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Date
18 November 2013

A report out this week warns that London is in danger of not making the most of its post Olympic legacy, which all helps make that summer of smiles and success seem like a surreal dream. Leaving aside the sporting impact, it’s probably too early to say what the cultural or design effects will be of that very distinctive visual vernacular that surrounded the Games. For other cities though that assessment is very possible, in particular one with nearly 30 years’ hindsight as is the case with Los Angeles.

Deborah Sussmann is the designer who came up with the look and feel for the 1984 Olympics, and her bold, bright and colourful environmental design, it is said, “created an image of Los Angeles in both its modern and its post-modern forms.”

Now a Kickstarter campaign is underway to try and mount an exhibition paying tribute to her work and to her amazing talents, honed as part of the Eames studio and in collaboration with figures like Frank Gehry. There’s only a few days left to make the show at California’s Woodbury University a reality; it would be a crying shame if such a great graphic treat didn’t materialise.

Large red banners for the 1984 Los Angeles Olympics. One shows a white silhouette of a runner, while the other reads “LA 84”.
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Deborah Sussman: 1984 Olympics signage

A tall, orange metal scaffold structure stands against a blue sky. The Olympic rings are suspended in the centre, surrounded by orange and teal geometric panels.
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Deborah Sussman: 1984 Olympics scaffolding

A colourful poster divided into four quadrants, each featuring a different repeating pattern. The top reads “Deborah Sussman Loves Los Angeles! The first exhibition of Deborah Sussman’s early work”. The patterns include blue umbrellas on red, green shoes on yellow, white animals on orange, and teal flowers on pink. Text at the bottom lists the location as “Hollywood, California” and the dates “December 13, 2013 – January 19, 2014”.
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Thomas Kracauer: Deborah Sussman Loves Los Angeles poster

Three folded brochures and a cutout shape, all featuring a large, bold number “6”. The brochures are in tan, white and blue, with one reading “six painters and the object” and “and six more”.
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Deborah Sussman: Six Painters and The Object Exhibition design

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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