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Deutsche & Japaner interrogate their relationship to the Nike Air Force 1

Date
21 November 2014

Based in Manheim, Germany, Deutsche & Japaner have a really great sense of what looks good. They have been on the site a couple of times for their stylish graphic design but this work for the Aesthetics Habitat project shows off a bit more of their own personality. The site is described as “a venture all about meeting objects with a personal interpretation, transforming its function and creating narratives” and in essence its curators invite creatives to respond to and reflect on their relationship with a favourite thing of beauty.

Deutsche & Japaner chose the Nike Nike X R.T. Air Force 1 and created these intriguing images whereby the trainer is divided into what looks like its real look and maybe an X-ray or a high density scan. The final shots are lovely studies of form and beauty, brought to fruition by Amos Fricke’s art direction.

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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Deutsche & Japaner: Aesthetics Habitat (Photography and Art Direction Amos Fricke)

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About the Author

Rob Alderson

Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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