Dutch designer Beau Bertens’ hyper-minimal graphic design

Hailing from the Netherlands, graphic designer Beau Bertens’ conceptual approach to graphics is located at the convergence of content and form. Having worked in multiple studios across the industry, her work ranges from identities and websites to books and magazines.

Beau’s hyper-minimalist approach to branding and identity design allows content to take centre-stage where complex graphics could easily overshadow copy. The dominance of colourless design in her portfolio of work emphasises Beau’s desire to allow considered typography and atypical layouts to capture the imagination of the user. This is particularly apparent in her artwork for Lemontrip and her identity design for Ace & Tate.

Venturing into product design, Beau’s commitment to the power of minimalism is just as prevalent in her contemporary jewellery designs for collaborative project Vowel. These see her highlight the use of contrasting materials with simplistic but ergonomically considered pieces.