Emotive lines, gold embossing and modernist identities from Amsterdam’s Mainstudio

Date
10 March 2016
Reading Time
1 minute read

Last summer Edwin van Gelder of Amsterdam-based design practice Mainstudio gave us a detailed run-through of his work redesigning architecture magazine Mark, and he recently got in touch to share his new website, replete with the many excellent design projects the studio has been working on since last year.

The variety of new work is impressive, but not altogether unexpected from Mainstudio. Projects have a strong, cultural emphasis, and range from a three-volume series of hardcover books for photographer Lotte Geeven, mixing gold embossed covers with sparse spreads, to a tactile, nature-inspired lookbook for a tapestry and textile designer. A dynamic visual identity for the dance company at Nederlands Dans Theater and labyrinthine album covers with intricate, rigid line work are also in the mix, introducing teal and orange and yellow accents to an otherwise neutral design palette.

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Mainstudio: Something Happening Somewhere

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Mainstudio: Something Happening Somewhere

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Mainstudio: Walter, Lotte Geeven

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Mainstudio: Walter, Lotte Geeven

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Mainstudio: Nederlands Dans Theater

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Mainstudio: Nederlands Dans Theater

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Mainstudio: Nederlands Dans Theater

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Mainstudio: Imagine Nature

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Mainstudio: Imagine Nature

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Mainstudio: Imagine Nature

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Alexander Hawkins

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