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Two people sit on a patterned blanket in a grassy field, looking towards a range of jagged, rocky mountains. They are positioned between two parked cars, with a water bottle and bag resting on the grass beside them.

Emiliano Granado’s new zine puts a fresh spin on Tour de France fandom

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Date
26 July 2016

The Tour de France came to an end last weekend and Brooklyn-based photographer Emiliano Granado celebrates every aspect of the cycling competition in his new zine, Oui C’est Tout. The project came from another project Emiliano works on called Manual for Speed, an online platform about road cycling. In this side project, the photographer wanted to step away from the typical atmospheric images of cyclists grafting with sweat dripping all over them. “I wanted to capture the spectacle of the Tour de France. I’m only minimally interested in the race results – the real attraction is much more anthropological.” 
 
Believing the Tour de France is “a window into humanity,” Emiliano captures a range of scenes within the series providing a wonderful interpretation of the month-long race. The more human and humorous moments are what takes this series away from traditional sports photography and highlights how it’s the crowds who rock up to these events that really make them. Included in the 20-page, four-coloured zine are shots of athletes’ legs rippling with muscle and sun damage, eager fans wearing the cycling hats of their heroes (including a sweet potato-like woman) and landscape images of cascading hills and mountain tops that remind us how tough the race is for cyclists but also those tracking the event.

“It’s super difficult to capture the Tour. The logistics are a nightmare,” says Emiliano. “Closed roads, shitty French wifi and rural France, in general were just some of the challenges. But we fought through it and got to most of the starts, finishes and the somewhere in betweens,” says Emiliano. “We did duck out of the last stage in Paris, however. After four weeks, all we wanted was wifi, hot food, and a heavenly bed.”

A person wearing dark sunglasses and a green and white cap leans against a metal fence. They wear a black gilet over a green shirt and hold a yellow cloth in their hand.
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Emiliano Granado: Oui C’est Tout

A cyclist in a red and white jersey looks towards a finish line on a mountain road. Banners for “Carrefour” line the route, with a large sign overhead reading “Col de la Core”.
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Emiliano Granado: Oui C’est Tout

A large crowd of people gathers on a grassy hillside beneath a bright, cloudy sky. A small white building and several vehicles sit at the edge of the gathering, with rolling green mountains in the background.
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Emiliano Granado: Oui C’est Tout

A grid of six portraits showing people wearing various colourful caps. Some hats are bright green or yellow, while others are white with red polka dots.
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Emiliano Granado: Oui C’est Tout

A person in a white T-shirt and black shorts sits on a folding chair in a grassy landscape. They hold a handheld radio to their ear, leaning in towards another person wearing a pink cap.
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Emiliano Granado: Oui C’est Tout

A cyclist in a black and white Giant Alpecin kit pauses on a road, looking down at a camera held by a spectator. A crowd of people lines the route, watching the rider as he leans over his bike.
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Emiliano Granado: Oui C’est Tout

A person sits in the back of a white car, looking towards the camera. They wear blue-rimmed glasses, an orange textured coat, and a yellow cap featuring the “LCL” logo.
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Emiliano Granado: Oui C’est Tout

Two striped deck chairs sit in a field of long, golden grass under a bright blue beach umbrella. In the distance, a low hill sits beneath a pale blue sky with fluffy white clouds.
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Emiliano Granado: Oui C’est Tout

A close-up of a cyclist’s muscular leg as they sit on a red bike. Their white and red kit features the “Cofidis” brand wordmark, and a race number “174” is attached to the frame.
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Emiliano Granado: Oui C’est Tout

A group of people stand on a grassy roadside, looking out over a lush, green mountain valley. A red and white motorcycle is parked in the foreground, alongside a bicycle attached to a vehicle.
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Emiliano Granado: Oui C’est Tout

Cyclists ride along a winding mountain road through a steep, green valley. Spectators and parked cars line the roadside, with several tents and campers pitched on the grassy slopes.
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Emiliano Granado: Oui C’est Tout

A person stands with their back to the camera, wearing a white bucket hat and black and white trousers. They look out over a vast landscape of rolling green mountains under a clear blue sky.
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Emiliano Granado: Oui C’est Tout

Four identical booklets are fanned out against a blue background. Each cover features a photo of a doll wearing a cycling helmet and a spotted jersey, topped with the text “OUI, C’EST TOUT”. Smaller text at the bottom reads “LE TOUR DE FRANCE” and “EMILIANO GRANADO”.
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Emiliano Granado: Oui C’est Tout

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About the Author

Rebecca Fulleylove

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Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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