Launch Recite Me assistive technology
HORT_BerlinHERO.jpg

Absolutely astonishing line-up of creatives take on challenge to design a sticker for Majorca's delicacy

—
Date
24 October 2012

Imagine you had a dream in which some of your favourite designers were all at a party. You’d be wandering around, glass of wine in one hand, vol au vent in the other and you wouldn’t really know where to start would you? A quick chinwag with Michael Bierut? Corner Wim Crouwel by the buffet? Maybe try and interpose between George Hardie and Angus Hyland to put the world to rights?

Now imagine (still in the dream) the doorbell goes and waiting outside are literally dozens more of your absolute favourite creatives and they all want in. Well this is kind of how I felt looking at this astonishing new charity project for Amadip Esment, a brilliant Majorca-based project which works to maximise opportunities for disabled people.

The brief is nice enough – to design an eye-catching, upbeat sticker which fits on the octagonal boxes which are used to package ensaimadas, a quintessentially Majorcan sweet pastry delicacy. And it’s no exaggeration to say the designers signed up by organiser Astrid Stavro constitute a jaw-dropping collection of so many of our favourites we don’t really know where to start.

There’s longtime friends of the site like Lucienne Roberts and Marion Deuchars, the cream of the UK studio scene like Fraser Muggeridge, APFEL, OK-RM and Studio Magkill, amazing Spanish creative talent like Alex Trochut and Hey Studio, heroes of ours like Hort, Hvass & Hannibbal and Daniel Eatock plus nailed-on legends like those mentioned at the top of this piece. Oh and LOADS more!

But of course big names only get you so far and it’s a real delight to see the many and varied responses to the brief which at its heart has a fascinating conundrum – can a sticker have an effect on society?

Above

Fanette Mellier: Ensaimadart

A-Practice-for-Everyday-Life_London.jpg
Above

A Practice for Everyday Life: Ensaimadart

Angus-Hyland_London.jpg
Above

Angus Hyland: Ensaimadart

Bianca-Chang_Australia.jpg
Above

Bianca Chang: Ensaimadart

hvass_hannibal.jpg
Above

Hvass & Hannibal: Ensaimadart

Bunch__London.jpg
Above

Bunch: Ensaimadart

Daniel-Eatock__London.jpg
Above

Daniel Eatock: Ensaimadart

dean_poole_new-zealand.jpg
Above

Dean Poole: Ensaimadart

George-Hardie.jpg
Above

George Hardie: Ensaimadart

Jim-Sutherland_Hat-Trick__London.jpg
Above

Jim Sutherland: Ensaimadart

Lucienne-Roberts__London.jpg
Above

Lucienne Roberts: Ensaimadart

OK-RM_Londres.jpg
Above

OK–RM: Ensaimadart

Michael-Bierut-(Pentagram)_New-York.jpg
Above

Michael Bierut: Ensaimadart

Wim-Crouwel_The-Netherlands.jpg
Above

Wim Crouwel: Ensaimadart

Alex-Trochut_Barcelona.jpg
Above

Alex Trochut: Ensaimadart

David-Tanguy-(Praline)__London.jpg
Above

David Tanguy: Ensaimadart

Fraser-Muggeridge-Studio__London.jpg
Above

Fraser Muggeridge: Ensaimadart

Henrik-Kubel__London.jpg
Above

Henrik kubel: Ensaimadart

klas-ernflo_Sweden.jpg
Above

Klas Ernflo: Ensaimadart

Miriam-Rosenbloom_Australia.jpg
Above

Miriam Rosenbloom: Ensaimadart

Present-Perfect__London.jpg
Above

Present Perfect: Ensaimadart

Project-Projects_New-York.jpg
Above

Project Projects: Ensaimadart

Sonya-Dyakova-(Frieze)_London.jpg
Above

Sonya Dyakova: Ensaimadart

Wladimir-Marnich_Barcelona.jpg
Above

Wladimir Darnich: Ensaimadart

HORT_Berlin.jpg
Above

HORT: Ensaimadart

Hey-Studio_Barcelona.jpg
Above

Hey Studio: Ensaimadart

Share Article

About the Author

Rob Alderson

—

Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.